What better way to celebrate Mexico’s Independence Day than with some delicious tacos al pastor?
To celebrate the occasion and promote the launch of some seasonal dishes, El Tizoncito gave us free rein to create a patriotic-themed campaign, so we decided to reinterpret history with our own twist, thus creating “Un Grito al Pastor.”
MEET THE “PATRIACO HEROES”
“MIGUEL HIDALGO Y BISTEC”
“JOSÉ MARÍA MORELOS Y PASTOR”
“IGNACHO ALLENDE”
“JOSEFA ORTIZONCITO”
Agency: Devórame Otra Vez
Creative Director: Jimena “Jimmy” Barajas
Copywriter: Jaime Torres (Towers)
Art: Devórame Otra Vez Art Team

