Mexico, one of the three host countries of the 2026 World Cup, will welcome thousands of international visitors, mainly to the three host cities where matches will take place: Mexico City, Guadalajara, and Monterrey.
With this in mind, we wanted to invite tourists to discover Mexico beyond the host cities. The solution? Send them to La Chingada.
Starting from each host city, we created three different routes leading to real places called “La Chingada.” Along the way, each route includes stops at authentic tourist destinations, encouraging visitors to explore more of Mexico during their World Cup trip.
Copywriters: Jaime Torres (Towers) | Camila Maupome
Art Director: Samuel Sandoval (Sando)