Verygüel snacks were created as a snack alternative made from natural ingredients. Among their wide variety of snacks are Apple Crunchies, Jalapeño Sticks, and Cheese Puffs, the stars of any gathering with family or friends, with a healthier creaving option.
Since this is an alternative in the snack world and comes with some (if not quite a few) legal restrictions, we decided to let the brand’s visual identity speak for itself, using a dynamic color palette that highlights the product without losing its natural essence.
QUIÉRETE GÜEL
Agency: LLYC México
Creative Director: Adrián “Yosh” Saldaña
Copywriters: Jaime Torres (Towers) | Valeria Campa
Art Director: Luis Gallo (Galloworld)