To celebrate the launch of HSBC’s official color in collaboration with Pantone (HSBC Red, Pantone 1795C), we decided to take it to a realm where inspiration and aspiration play a leading role: we transformed the classic red lipstick into a symbol of power, presence, and leadership.
Together with female leaders from around the world, we turned their messages into a powerful statement through HSBC Red, creating 1,795 limited-edition lipsticks available exclusively to cardholders.
A shade designed to leave a mark and reshape the world through the voices that are transforming it.
Copywriters: Jaime Torres (Towers) | Marlon Lopez Jr | Abril Rangel
Art Directors: Estrella Celis | Rebeca Flores