Concerns about digital identity theft have been growing for years. And now, in the AI age, pretending to be someone else online has become easier than ever. That’s where Nu comes in: a 100% digital bank with a security system strong enough to stop even a fake profile like 2008’s “Monica Murillo” from getting through, even if it came back in today’s AI era.

UPDATE: They said “Nu” UnU

Agency: LLYC México

Copywriter: Jaime Torres (Towers)

Art Director: Samuel Sandoval (Sando)

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